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Suitability
The failure to make suitable recommendations is the most common
basis for claims against a broker dealer and its’ representatives.
A broker/dealer and its representatives have a duty to exercise
the utmost good faith and to act in the customer’s best
interest in connection with the purchase and sale of securities
in the customer’s account. This duty includes having
a reasonable basis for recommending that an investment strategy
and/or a particular transaction and/or a particular investment
decision is suitable for the customer based upon the clients
age, financial status and resources, investment horizon, income,
investment objectives, tax status, risk tolerance and financial
needs.
The basis for this duty is found in the antifraud provisions
of the federal and state securities laws, numerous cases, the
NYSE’s Know Your Customer Rule and the NASD’s Suitability
and Fair Dealing with Customer Rules.
Examples of transactions and/or trading strategies that may
be unsuitable include, but are not limited to, the following:
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Recommendations to purchase a high risk stock, mutual
fund, or variable annuity portfolio to the following investors:
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A person whose investment objective does not include
high risk or speculative investments, including wealthy
clients.
(A wealthy person has as much a right to suitable recommendations
as anyone else.) A customer may have different investment
objectives for different accounts or investments and
the customer’s
particular investment objective must be followed in
making recommendations for each account and/or investment;
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A
person who does not have the ability to recover from
a substantial loss, which may include:
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A retired person;
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A person with limited income;
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A person with limited
assets; and
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A person who needs the money in a short
time (limited investment horizon);
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A person with
a low risk tolerance;
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A person whose investment
objective is asset preservation and/or growth;
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A person
who can not afford to lose the money; and
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A person
who has been a CD investor and does not understand
the risk.
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Recommending the purchase of a variable annuity
in an IRA or other tax deferred account (there may
be an acceptable reason,
but it would be an exception);
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Trading in mutual fund shares
(mutual funds are not normally proper trading vehicles,
therefore such activity on its face
may raise questions of propriety);
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Recommending the use of
a high level of margin to a customer who does not have
the capacity to meet margin calls;
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Recommending the use of
margin in accounts where the objective is long-term, investment,
asset preservation, and/or income;
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Recommending a trading
account to a person who does not have the knowledge and/or
the time to participate in the investment
decisions on a constant basis;
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Recommending a high yield
bond fund (junk bond fund) and or junk bonds to an investor
whose objective is asset preservation;
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Recommending municipal
bonds to persons who have little or no taxable income;
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Recommending tax shelters to persons who have little or
no taxable income;
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Recommending the purchase of illiquid investments
(i.e., limited partnerships, investment trusts and restricted
securities)
to persons who need access to their money; and
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Recommending
a trading strategy that has elements of churning except
the customer participated in investment decisions (i.e.,
even though it is not churning, it may be an unsuitable strategy
that benefits only the salesperson and the broker/dealer).
Next topic: Unregistered
Securities
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